Increasingly there are a variety of off-the-shelf tools and methodologies available to help anyone wishing to conduct market research. These tools, when used correctly, are a great way to simplify the research process, provide continuity in the field and reduce associated costs.

 Over the last decade we have seen

• Increasing sources of sample, custom databases and access panels made available
• A wide range of operational tools to help with all fieldwork methodologies
• Most notably, a significant increase in software for setting up online questionnaires
• Increasing moves towards online reporting and analysis

However, the ease and speed by which people can run their own research nowadays often causes these same people to forget the need to design the research first. Quite simply; are the right questions being asked of the right people, in the right way? Couple the right research design with the right research tools and high quality, cost-effective and actionable market research can be produced.

Based on 40 years of experience with some of the leading global market research practitioners, brownsauce offers high quality research design.

From defining research objectives, designing the sample, writing the questionnaire and planning the fielding methodology (including using the relevant research tools) ... through to analysing the data, writing the report and delivering the final presentation to you. Our broad experience will help you produce highly robust and actionable research data.